Chemi & Cotex industries Ltd, the makers of Whitedent toothpaste and other Oral care products launched the Whitedent school squiz 2012 in may 2012, and Is on air In ITV on Thursdays at 7.00 to 7.30 P.m from 17th May 2012 to 12th July 2012 with a repeat on Sundays at 12.00 to 12.30 am.
The last whitedent school squiz was held on 2008. We have restarted this exercise after a gap of three years.The first edition of the school squiz held in 2007 was open to all the primary schools in the Dar es salaam region.
The school squiz this year will be held across the main towns in Tanzania namely Arusha, Mbeya, Mwanza and Dar es Salaam with the participation of primary schools.
The detailed format of the Quiz was presented to the Ministry of Education and after due approval from them, a total of 240 schools were invited based on the school’s performance in last year’s Primary School Leaving Examination (PSLE); requesting them to nominate a team of 4 members to participate in the Quiz.
A total of 162 schools confirmed their participation and sent their teams. The competition involves standard 6 students of the average age of 12 to 13, including the fact that they had to mix both genders, so that at the challenge both were present.
In order to interact with higher no of schools a SMS campaign was created by which Presenter asks a special question( for schools only) during the school quiz programme on TV and advise people how to answer through SMS.
The campaign will be advertised in the TV edition asking people to help their schools of choice win prizes of water storage poly tanks (3000 ltrs).
People text in answers for a chance to win weekly prize.
First 3 winning (nominated) schools are :
· Kharumwa Primary School – Nyang’hwale District in Geita – Nominated by Azra ismail aged 10 yrs
· Alfurkhan Primary School – Ilala Malapa Mferejini - nominated by Nuswaiba Hussein 13 yrs
· Mbagala Kuu Primary School – Mbagala, Temek District – nominated by Michael omari aged 17yrs
The water storage tank of 3000 ltrs capacity was presented to Alfurkan Primary School on Monday 28th May 2012 by Ms. Nuswaiba Hussein (13yrs) studying in Std.6. She nominated the school as she is currently studying in the school & awards the water storage poly tank of 3000 ltrs.
The system will select 3 weekly winners.
For every individual winner, there is a school that will win a prize (the winner gets to choose a school of their choice) this contest will go on for 9 weeks coinciding with the TV.
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