TANZANIAN FANS SET TO BE TREATED
TO AN EXCLUSIVE HEINEKEN EXPERIANCE DURING THE UEFA CHAMPIONS LEAGUE FINALS
Thrilling match night for Over
2,000 lucky Football fans will be hosted exclusively at Next Door Arena in Dar
es Salaam to witness a thrilling match night that features an epic all English
clash between Liverpool and Tottenham on June 1 as Heineken engages patrons.
Dar es Salaam, May 30 2019 - Heineken Tanzania is all
set to engage and excite throngs of Tanzanian football fans at the culmination
of 2019 UEFA Champions League (UCL) final between Tottenham Hotspur, and
Liverpool to see who will emerge with bragging rights at being crowned 2019 UCL
champions
Madrid is the venue for the
second all-English UEFA Champions League final as Tottenham Hotspur, at this
stage for the first time in their history and a Liverpool side bidding to put
aside the pain of their defeat by Real Madrid in the 2018 showpiece.
And, Tanzanian Football fans will share in the moment, at various outlets across the
country, where Heineken presents the
biggest viewing parties ever. The Heineken viewing parties, besides the main
showpiece which is the UEFA Champions League Final, will also feature chances to win awesome Heineken merchandize.
“The core focus for Heineken is to bring unique
experiences to fans of UEFA Champions League in Tanzania. As the most
prestigious platform for European football stars, this premier-sporting event
has become global and fits perfectly with the Heineken brand,” said Lungisa
Adams, Heineken Tanzania Country Manager.
“We’re looking forward to seeing both these great
clubs,” Lungisa said. “Both almost went out in the group stage and now made it
to the final. We’ll get an epic match.”
Through the course of the UEFA Champions League
season, Heineken has continued its remarkable tradition of celebrating the
beautiful game with fans, bringing all the action from Europe to Tanzanians
more than 5,000 miles away with its premium viewing experiences.
Heineken, has been a long-standing sponsor of the UEFA
Champions League since 1994. This illustrious collaboration with club
football’s biggest and most watched competition has seen Heineken become one of
the most recognizable brands in the world of football.
Over the Last 25 years, we’ve seen the brand share the
passion of the beautiful game while bringing all the most remarkable and
Unmissable Moments from the competition to fans around the world.
The
Dutch brewer is a keen sponsor of global sports tournaments and unlike other
industry players steers clear from sponsoring specific teams.
Quick Facts
- The UEFA Champions League is enjoyed by over 4.2 billion people around the world
- Heineken® has been a proud partner of UEFA Champions League since 2005
- Heineken® promotes its sponsorship to over 220 countries and territories via marketing and PR efforts
- Since 2007 the UCL Trophy Tour presented by Heineken has visited 26 countries in Africa, Asia, North and South America
- Heineken® sponsorship is scheduled to run until the end of the 2017/18 season
About Heineken®
·
The
Heineken® brand, which bears the founder’s family name -Heineken- is available
in almost every country across the globe and is the world’s most valuable
international premium beer brand.
Heineken®- UEFA Champions
League sponsorship
·
The core
focus of Heineken® activation of the sponsorship is to bring fans around the
world high quality UEFA Champions League experiences.
·
With
over 150 million TV viewers watching live coverage of the UEFA Champions League
in 220 countries and territories every match week, this premier-sporting event
has become global and fits perfectly with the Heineken® brand, which is enjoyed
in almost every country in the world.
Enjoy Heineken Responsibly
·
Heineken®
continues to integrate its responsible consumption program into all UEFA
Champions League sponsorship activities.
·
Every
stadium hosting a UEFA Champions League match features “Enjoy Responsibly” on
one of its three perimeter boards around the pitch, complementing the regular
Heineken® boarding.
·
In
addition, an Enjoy Heineken® responsibly 5-second match bumper broadcasts
several times during UEFA Champions League matches with an estimated audience
of 150 million viewers per match week.
·
To
follow Heineken® on Twitter visit www.twitter.com/heineken_TZ and to become a
fan on Facebook, go to www.facebook.com/heineken. To view videos, subscribe to
our YouTube channel at www.youtube.com/heineken.
For
Further Press Information, Please contact:
Njeri
Mburu Bethuel
Kinyori
Brand
Manager – East Africa +255786463140
Email:
Njeri.mburu@heineken.com kb@wearespinpr.com
Tel: +254722
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